Strategic Planning: Roadmap for Success Self-Study Webinar (10 Hours)


Effective strategic planning requires an organization to know where it’s going and how to get there. This insightful self-study webinar will guide you on the road to developing and executing an effective strategic plan for greater success and improved competitive advantage. You’ll discover how to:

  • Create and implement well-conceived strategies
  • Evaluate your organization using SWOT (Strengths, Weaknesses, Opportunities & Threats)
  • Choose the best performance metrics
  • Incorporate operational plans, goals and objectives
  • Connect the strategic plan to your budgeting and forecasting processes
  • Manage and control through feedback

To provide financial professionals with the knowledge and skills to develop and implement an effective strategic plan. Through SWOT analysis, Key Performance Indicators, operational plans, and other contributing factors, you will learn to understand, manage and control the processes of crafting a successful strategic plan for your organization.

  • Why you need a strategic plan
  • Organization mission, values and principles
    – Core values
    – Guiding and driving factors
  • Analyzing internal and external environments
    – SWOT analysis
    – Industry attractiveness
    – Competitive profile
  • The Five Ps of Marketing (Product, Price, Placement, Promotion, People)
  • Porter’s Five Forces
    – Threat of new competitors
    – Substitute products/services
    – Intensity of competitive rivalry
    – Bargaining power of customers
    – Suppliers
  • BCG Growth Share Matrix
    – New competitive strategy paradigm based on the “Survival Triplet”
  • Black swan: what you don’t know
  • Benchmarking
  • Strategy formulation
  • Market niches
  • Critical success factors
  • Strategy implementation
    – Budgeting and forecasting
    – Translating into KPIs (Key Performance Indicators)
  • Connecting the strategic plan to operations
    – The balanced scorecard
    – Potential operations, customer and financial metrics  
  • Feedback: budget to forecast and back
    – Excel models and alternatives
  • Predicting the future
    – Revenue forecasting
    – Quantitative techniques       
    – Cost projections
  • Where forecasts go wrong
  • Strategic risk management
    – Risk factors and identification
    – COSO-ERM Process

Recognize the overriding purpose and characteristics of strategic planning

Recognize the starting point for formulating a strategic plan

Identify the characteristics of a mission statement and a values statement

Identify the guiding influences of strategic planning

Recognize the primary goal of a SWOT analysis

Recognize the different categories of analysis within a SWOT analysis

Identify the potential applicability of a SWOT analysis to new and mature entities

Recognize the types of items examined when analyzing an industry’s competitive profile

Recognize the 5 Ps of marketing

Recognize the categories of industry assessment under Porter’s Five Forces

Identify the characteristics and symbols used within the BCG growth share matrix

Identify the components of integrated management under a lean enterprise environment

Identify common characteristics exhibited within a lean enterprise environment

Recognize the characteristics of a Black Swan event

Recognize the characteristics of benchmarking

Identify common operational and market data used in external benchmarking

Identify common financial benchmarking statistics

Identify those parties typically involved in the formulation of the strategic plan

Recognize the common components of a strategic plan

Identify strategic business alternatives to internal growth

Identify successful strategies for developing a market niche

Recognize the characteristics of a successful differentiation strategy

Recognize the characteristics of industries in a cost leadership position

Recognize the typical periods measured within a strategic plan

Recognize the link between strategic planning and budgeting

Identify the perspectives for monitoring enterprise health under the Balanced Scorecard

Identify specified metrics reflecting Balanced Scorecard perspectives

Recognize the contrasts between budgets and forecasts

Recognize the most difficult predictive aspect of strategic planning

Identify causes of forecasting errors

Recognize the objectives of the COSO ERM Cube




No advance preparation required.

Level of Knowledge: 


CPE Credit: 
NASBA Field of Study: